10 + years in the making.

It’s been over 10 years that I’ve had a very strong desire to do some form of coaching.

Deep down, I know this is my calling and purpose in life.

Here are a list of reasons I never pulled the trigger:

– I’m not certified

– There are already so many people doing it

– No one would pay me for my experience

– I don’t know where to start

– I’m too busy with my other business

Honestly, the list goes on and on.

Last year, I offered a vague form of coaching for free (to “learn the ropes”) and had three great guys immediately sign up.

It didn’t spark a passion like I thought it would, so after a few months, I put an end to it.

At the end of 2021, I joined a group called APEX, which consists of high-achievers. More importantly, the group teaches you something called “build your machine.” It also inspires you to stop playing it safe.

The other week, I posted a photo of my fitness progression over the first month and a half of 2022.

A very successful business owner messaged me and said “I want to get ripped like that.”

The old me would have laughed it off and given his message a thumbs up.

The new me figured why not take a shot.

So, I responded with “I can coach you and help you achieve this goal.”

His response, “yes please, how much.”

Needless to say, the wheels in my head started immediately turning.

So, I put together a one-page PDF that shared what I’m about, who I want to work with (describing my Dream 25 – another APEX “trick”), what the deliverables are and the investment required.

Over the last few days, I’ve hinted at this new coaching program on social media a handful of times.

Well, I’ve had 4 new people reach out asking for more information, which is exciting.


Yesterday, I had a call with one of the guys who reached out and he officially signed up to be my first client.

I would say, “I can’t believe it”, but for once in my life, I CAN BELIEVE IT.

I’ve been consistently doing the work for years, I’ve achieved results that other people seek to achieve, I operate from a give more mentality, and I’m sincere in my desire to help people become the best versions of themselves possible, so of course I deserve this.

This new development in my life is an absolutely momentous occasion for me and I’m ecstatic to see where it takes me.

Oh yea, the guy said something to me towards the end of the call that hit me like a ton of bricks.

“I’m glad you did this.”

It’s only five words, but listen closely to why they’re such important words …

It’s very likely you have a talent or skill that you’re not offering to others because of the reasons I listed above (playing it safe, thinking too small, etc.).

BUT, what if there are people out there watching you, WISHING that you would create some kind of offer to teach them what you know.

You may be doing a huge disservice to yourself and others by not fully stepping into your own light.

You owe it to yourself AND others to live fully and offer what you have to the world ~

With this newfound realization, there is no stopping me from what I was put on this earth to do, which is help others excel.

Life’s a battle and only the strong will THRIVE. My elite performance coaching covers mindset, fitness and more.

I’ll see you on the battlefield.